🎧 Perfect prams for perfect parents: the rise of the bougie buggy (Guardian Long Read)

Listened Perfect prams for perfect parents: the rise of the bougie buggy – podcast by an author from the Guardian

How the rise of the luxury pram capitalised on the status anxiety of a new generation of parents

This is a fascinating insight into the Bugaboo. This includes a background to the development of the first Bugaboo prams, the role of Sex in the City and the way that it has changed peoples decisions.

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